Tuesday, May 27, 2014

The Program is Adequate to the Technology of the Apparatus


The following is an excerpt of an email sent from Will to Art on 26 March 2014.

I get what you're saying about hardware vs. software. I was thinking specifically about this interview with Kraftwerk from 1976. In it, they say this:

Florian Schneider:
The hardware in America is very advanced but the software is very often antique.
Ralph Hutter:
You have modern TV systems and then you put on a cowboy show. It should be that the program is adequate to the technology of the apparatus.
I can't exactly remember what I wrote, but it had something to do with their vision.

Farthington may recognize better than most people the godlike powers computers give us while we are still using them to run the programs of older technologies: sending mail (email), checking in with the neighbors (Facebook), printing and distributing pamphlets (blogs), etc. Farthington is a program adequate to the hardware as he just sets right out to become a god (or sea-devil, as it were).

Here's a quote from McLuhan that's more relevant to what you were arguing:
The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries. 
The Medium is the Message, Marshall McLuhan

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